- Made for ambitious 7-8 figure service-based businesses
An integrated growth system aligning marketing, sales, and finance to drive scalable revenue and profitability.
Engineered for decision-makers who demand financial clarity from every advertising dollar.
Case Studies
From Strategy to Success: Discover how our approach has driven real results and lasting growth.
- Air Conditioning
I Heat and Cool
- Roofing
Central Roofing Repairs
- Excavation/ construction
Digging South
- Auto Repair
Auto Comfort
- Air Conditioning
King Cooling
- Air Conditioning
AACAE
- 4x4 store
Complete 4×4
- Solar installation
GWD Solar
- Civil Excavation
Grover Piling
- Heating business
Keavy Electrical
Why are we the perfect partner for your trades business?
Other Agencies
- Broad focus – limited understanding of lead generation.
- High overheads passed on to you; often pushed to junior staff.
- Long lock-in contracts and hefty setup fees.
- Chase volume of leads rather than quality.
- Campaigns left untouched once set up, with poor communication.
- No consistent check-ins on lead quality.
- No flexibility – you adapt to them, not the other way around.
With Blufire
- We only work with trades-based businesses for lead generation.
- Agile smaller agency - focused on ROI and performance
- No lock-in contracts or setup fees – full flexibility.
- Focused on warm, high-quality, not just volume.
- Campaigns actively optimised every week, never set-and-forget.
- Weekly check-ins to review lead quality and outcomes.
- Strategies tailored to your business goals, not generic templates.
What’s it like working with us?
1
Research and landing page development
The first few weeks are all about getting to know your business and how you are positioned. We want to find the right keywords for you to target so we can hit the ground running in the right direction.Â
While we are doing research, if needed, we will set you up with a custom landing page to get moving in the right direction.
2
Go live & get traffic through the door
Once our research is done & ad copy is complete, we will go live with your ads, with the immediate goal of driving traffic straight to your website for relevant keywords. The first few weeks are crucial, as we want to see if the keywords are getting conversions immediately, and what are the initial findings for costs so we know what to do next.
3
Conversion optimisation - lets get the phone ringing
Once the ads are spending, we have two things to get moving on next, improving the quality of the click, and conversion rate. We want to aim for a 5%+ conversion rate as a bench mark so 1 in 20 visits are converting. After strong work from our end, we aim for over 10%+.
4
Refinement of CTR & Ad relevancy - budget optimisation
Once conversions are generating, now it is time to get more and more people to landing page, we want to run refinement test on landing page & ads to get better traffic through to site, and improve overall CTR to get it primed for more spend.
5
Scale & Grow budget
Once we have the above working, it is time to send it. Want to scale? We got you. We took I Heat and Cool from $100 daily spend to over $700 whilst keeping cost per lead under $50. How? Strategic increases in line with growth plans.
Questions?
If we don’t have your answer below, please call!
How much will I really need to invest each month?
We ask most trades clients to start at ≈ A$1,700–1,800 per month (~A$60/day) in media spend. That level lets us gather statistically enough click data, so we can decide what to dial up or kill off. If that figure feels high, expect slower optimisation and a longer runway before you see dependable cost‑per‑lead numbers.
What do you charge on top of the ad spend?
We operate off monthly retainer management fees. No percentage-of‑spend markup.Â
My ads already run but leads are rubbish. What’s usually wrong?
In 90 % of Google Ads we trace it to one (or a mix) of three things:
- Search intent mismatch– keywords attracting DIYers or job‑seekers, not buyers.
- Irrelevant creative– ad copy and creative that don’t spell out the specific service, suburb, or urgency trigger.
- Poor landing experience– slow page, no click‑to‑call, or content that doesn’t prove you can do the job today. We audit all three in week 1 and fix whichever is weakest first.
How fast will the phone start ringing?
The first click can technically turn into a call that day, but plan for meaningful lead flow inside the first 30 days. By day 7-14 we’ll have enough data to spot early wins; by day 30 we’ll have statistically valid cost‑per‑lead figures and a roadmap to scale or course‑correct.
Do you specialise in trades or are we just another vertical?
Roughly 95 % of our current clients are trades businesses, plumbers, roofers, HVAC, electrical, concreters. That focus means our strategic thinking is pre-vetted for service territories, after‑hours calls, and emergency surcharges. You’re not a guinea pig.
Where are you based and who will I talk to day‑to‑day?
We’re headquartered in Melbourne and service clients nationwide. Your account contact is an Australian‑based strategist (no offshore hand‑off) reachable by direct mobile during business hours.
What proof do you have that this works?
We have case studies for jobs similar to yours, e.g., a Melbourne air con client: 300 leads/mo at A$50 CPL; a Melbourne sun roof repairer: 100 phone calls at $12 each, monthly. We also won Best PPC Campaign In Australia 2025. Ask and we’ll screen‑share live account data (with client permission) so you can see the raw numbers, not a PowerPoint.
Is there a lock‑in contract?
No. Engagement is month‑to‑month. If we stop adding value you can walk away and we transfer all ad assets back to you.